Privacy Policy

Welcome to OwnIt, a real estate marketing service operated in partnership with Madinet Masr for Housing and Development. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our landing page or submit an inquiry through our forms.

By using this website, you agree to the practices described in this policy. If you do not agree, please refrain from submitting your information through our forms.

1. Information We Collect

We collect information you voluntarily provide and information collected automatically:

Information you provide:

• Full name
• Phone number (mobile or landline)
• Email address
• Any message or inquiry you submit through our contact form

Information collected automatically:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages visited, time spent, and navigation behavior
• Referring URL (how you arrived at our site)
• Device type (desktop, mobile, tablet)
• Click and conversion events via Google Ads tracking tags

2. How We Use Your Information

We use the information collected for the following purposes:

• To respond to your inquiry about properties marketed by Madinet Masr for Housing and Development
• To connect you with a sales representative from Madinet Masr
• To send you relevant property information, pricing, or promotional updates (with your consent)
• To measure the effectiveness of our advertising campaigns on Google and other platforms
• To improve the performance and user experience of our landing page
• To comply with applicable legal obligations

We do not use your data for unsolicited mass marketing, automated decision-making, or profiling without your explicit consent.

3. Information Sharing & Disclosure

We may share your information in the following limited circumstances:

• Madinet Masr for Housing and Development: Your inquiry details are shared directly with Madinet Masr so their sales team can follow up with you. This is the primary purpose of our service.
• Service Providers: We use trusted third-party platforms (e.g., CRM systems, email services, Google Analytics, Google Ads) that process data on our behalf under strict data processing agreements.
• Legal Requirements: We may disclose your information if required by law, court order, or government authority.

We do not sell, rent, or trade your personal information to any third party for their own marketing purposes.

4. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and measure campaign performance. The types of cookies we use include:

• Essential cookies: Required for the page to function properly. These cannot be disabled.
• Analytics cookies: Google Analytics cookies that help us understand how visitors interact with the page (e.g., session duration, page views, bounce rate).
• Advertising cookies: Google Ads conversion tracking and remarketing cookies that allow us to measure ad effectiveness and show relevant ads to previous visitors.

You can control or disable non-essential cookies through your browser settings or by using Google's opt-out tools listed in Section 5 below. Note that disabling cookies may affect some functionality.

5. Google Ads & Remarketing

This website uses Google Ads (formerly Google AdWords) for advertising. Google uses cookies to serve ads based on prior visits to our website or other websites on the internet.

Key points about Google's involvement:

• Google may use the DoubleClick cookie to serve interest-based ads across websites on the Google Display Network.
• Conversion tracking tags are placed on our confirmation page to measure when a form submission originates from a Google Ad click.
• We may use Customer Match or Remarketing Lists to show tailored ads to previous visitors of this page.

Our use of Google Ads complies with Google Ads policies, including restrictions on remarketing to sensitive categories and data collection from minors.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law:

• Inquiry data (name, phone, email): retained for up to 24 months from the date of submission, unless you request deletion earlier.
• Analytics data: retained per Google Analytics' default retention settings (26 months).
• Advertising data: retained in Google Ads systems per Google's data retention policies.

7. Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal data ("right to be forgotten").
• Objection: Object to the processing of your data for marketing purposes.
• Withdrawal of Consent: Withdraw consent for us to contact you at any time.
• Opt Out of SMS/Calls: Reply "STOP" to any SMS we send, or simply tell our representative you wish to be removed from our list.

To exercise any of these rights, contact us using the details in Section 12. We will respond within 30 days.

8. Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or disclosure. These measures include:

• SSL/TLS encryption on all data transmitted through our forms
• Access controls limiting who within our team can view submitted inquiry data
• Use of reputable, security-compliant third-party form and CRM platforms

While we strive to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

9. Third-Party Links

Our landing page may contain links to the official Madinet Masr website or other third-party resources. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of third-party websites. We encourage you to review their privacy policies before submitting any personal information.

10. Children's Privacy

Our services are intended for adults aged 18 and above. We do not knowingly collect personal information from individuals under the age of 18. If you believe a minor has submitted information through our form, please contact us immediately and we will promptly delete that data.

Our Google Ads campaigns are configured to exclude audiences under 18 years of age, in compliance with Google Ads policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other reasons. When we make changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.